It is now the responsibility of brands and community leaders to take action.
After launching our Clothing Recycling Collection we realised that by partnering with other brands we could provide this solution to their communities as well as our own.
So, armed with the knowledge that 87% of Australian shoppers demand and expect sustainability from brands, we developed world-first technology that allowed others to digitally integrate into our platform and provide their audience with a way to recycle their old product. This is how UpCircle was born.
A simple way that brands can offer their customers an opportunity to recycle their old product and be rewarded for doing so.
We’ll take care of the set-up of the partnership, building a co-branded web page and email series for your customers. All you need to do is direct customers to the page and provide them with a coupon to spend on your product.
For customers, it provides another opportunity to responsibly dispose of their old textiles. For businesses, it drives additional sales of your product and provides a solution for your product’s end of life.
Once you become an UpCircle partner, we’ll provide you with a certification sticker to use on your website or marketing collateral to show that you’re part of the movement.
This is how it works.
Setup of brand partnership by UPPAREL.
UPPAREL will provide a co-branded landing page to manage recycling collections.
New Upcircle partner sends an email to their customer base giving them the opportunity to send back their old clothes.
To drive interest and participation, new UpCircle partner will provide a discount voucher to their audience for taking part.
New UpCircle partner will fulfill customer demand for their product.